Creative Direction


dianeSERRA Handmade California was a leather bag line I designed, hand-crafted and sold worldwide. **Bags are no longer in production. I designed and managed everything from e-commerce to photography, to visual merchandising, product development, events and marketing.

Read on to see the full scope of this creative direction project.

The Bags

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duff2.jpg
estrella.jpg
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Faviola Clutch.jpg
Roccio Fold Over Fringe .jpg
Black Clutch w: Dyed Fringe.jpg
viola1.jpg
camo3.jpg

Photoshoot

Photos taken by: AMY LYNN PHOTOGRAPHY

Visual Merchandising