Hi there! I’m Diane Serra, a UX/UI Designer

I am a hybrid creative professional with an appreciation for flawless user experiences.

I keep things simple, clean and not-complicated. I also really enjoy writing.

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About me

I am a UX/UI Designer with foundational programming skills (HTML, CSS, Javascript). Prior to becoming a Designer+Developer, I worked for 6+ years as E-commerce Coordinator & Influencer Marketing Coordinator in the sustainable fashion industry for prAna.com.

I am adept at working independently and in collaborative teams to design and build ideas effectively. I am highly-empathetic with outstanding interpersonal ability, proven technology experience and strong written/verbal communication skills.

{I speak English & Spanish and am learning my 3rd language, Catalan}

Professional Certifications Include:

Full Stack Front End Development- (Barcelona Code School)

User Experience Design- (Interaction Design Foundation)

User Research- (Interaction Design Foundation)

Featured Works



XROSSWORLD- Influencer Marketing


UX UI Design

Creative Direction


I was hired at Xrossworld at the start of a business-model flip and total redesign of all web and app user interfaces. I led the creative vision, and all UX UI Design.


After much research we opted for a super- minimal and functional user experience opposed to the usual bold-colored, stock photo-laden interfaces of competitors.

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Current Posts

 I like to write about my path as a designer, a woman in tech & daily musings.


Let’s Chat…

If you would like to book a consultation about a project or have general questions, please fill out the following form. I will respond within 24 hours.

*no solicitations please

Thank you.

Name *
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