Things I’m Working On Now

Updated December 2024

Lately I have been balancing projects between FemTech, BioTech and small business. While I can’t go into details about the tech projects, I can say that I have been really enjoying the work coming in from my small business clients. I am making a lot of digital content and marketing strategies which is limitless in terms of creative thinking and as you can imagine I really enjoy helping a brand tell their story through content. In a nutshell, I’m having a lot of fun.

As of this weekend I'll be making the rounds in San Diego grabbing some on-site content by attending a client’s surf event and visiting a different client’s local restaurant needing content because they are ready to offload this responsibility to someone who actually enjoys it (me!).

Aside from that I am building out a strategy for a client who does not like traditional digital marketing yet wants to tell their story in an authentic way and another client has tasked me with applying AI solutions to help them grow different channels of income. Lastly, a long-time eCommerce client wants to explore selling on Amazon.

As a side note, and as I look into 2025, I am starting to build out a plan to add TikTok eCommerce as a service I will offer because my background mostly is in eCommerce and selling online through compelling visuals and stories, so this just makes sense. Hopefully, the ban doesn’t happen here in the US but if it does, then I can offer TikTok eCommerce launch services to the EU and other countries where the app has not been banned. Time will tell.

Lastly, I’ve added a couple of new pages to my website: Surf Photography and Photo Journalism.

On a personal note, I may be exploring a permanent move back to San Diego this summer which will be really nice to work on the same time zone as 95% of my clients. This remains to be confirmed but it’s looking promising.

More to come and lots to look forward to!