Diane Serra Handmade

My role(s):

Creative Director
Accessories Designer
Leather Bag Maker
eCommerce website builder
Content Marketer

This was my creative exploration project of launching a handmade leather bag and accessories brand. It was one of those creative ideas that would not leave me alone so I really had no other choice than to explore it. I taught myself absolutely everything. From how to sew and dye leather, how to naturally dye fabrics, and how to market direct to consumer as well as retail. Getting into tradeshows, sourcing leather internationally, landing big retail orders like West Elm. All of it. It was a wonderful journey which I fondly share on my journal.

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