Shel is a luxury fine jewelry brand out of Encinitas in Southern California. Shel creates bespoke and one of a kind jewels that reflect her client’s unique personal style. She came to me with the goal to create a minimal and impactful eCommerce site that could be managed by her team as they scale. She also had an email subscriber list that was not being used and therefore needed a long term marketing and content strategy that would also be manageable for her team’s bandwidth and budget considerations.